Everything You Ever Wanted to Know About Publicity, Promotion and Building a Successful Etiquette & Image Business

A Home Study Course to Help You Grow Your Business and Your Income

If you're an etiquette or image consultant and would like to take your business to a higher level, Jacqueline Whitmore is offering a home study course entitled, "Everything You Ever Wanted to Know About Publicity, Promotion and Building a Successful Etiquette and Image Business." Each CD contains Jacqueline’s tips and tools to help you make more money, garner more media exposure, and position yourself as a local and national etiquette and image expert.

You will learn...

Audio CD 1: You: The Art of Selling Yourself

What is branding and why is it so important?
How to design a 12-month marketing plan that will dominate your competition.
What’s in a company name? Do you need a logo?
What marketing materials you REALLY need and what you can live without.
Why collateral consistency is key.
How to develop your niche and separate yourself from your competitors.
How to become a speaker even if you are extremely shy…timely topics to talk about and how to connect with an audience.
When to speak in your community and how often.
How to identify your customers and potential customers.
Why paid advertising hardly works and drains your wallet.
Why you are your own best calling card.

Audio CD 2: Print & E-Marketing Strategies

How to uncover the hottest etiquette and image trends.
Writing a winning news release - when and where to send it.
Seven deadly sins of a news release.
When and where to send a photo opportunity release form.
How to establish a web presence.
The truth about online advertising.
Why your website is your most indispensable marketing tool.
Top five website mistakes.
How to develop an effective e-mail marketing campaign.
The benefits of e-newsletters and blogs.
Low cost or no cost publicity ideas.
How to become a columnist for your local newspaper.
How to capitalize on your personal accomplishments.
How to tie your area of expertise into the holidays.

Audio CD 3: Essential Elements for Radio & Television Publicity

What reporters look for in an expert.
How to choose the right media to target and how to dramatically increase your chances of getting interviewed.
How to pitch editors, reporters and producers.
What to say and do if a producer calls you.
How to professionally praise or thank a reporter without looking like you're trying to win favor.
How to develop your media kit and when and where to send it.
How to create your all-important image...how to dress and behave on camera to gain trust, convey expertise and establish immediate credibility with your audience.

Audio CD 4: How to Make a Profit in the Etiquette & Image Industry

Pricing your business for profit: What to charge and how to get paid what you are worth.
When to charge an honorarium versus a fee.
How to determine how much revenue you need to make on a monthly basis.
Fee alternative ideas - what to request when a speaking fee is not offered.
How to write professional business proposals that stand out above the competition and get you booked.
Essential elements of a contract/agreement.
How to avoid the "what do you charge?" trap.
How to avoid the "hourly wage" syndrome.
How to design and promote a profitable public seminar.
The best days and times to conduct a public seminar.
The benefits of a private seminar versus a public seminar.
How to avoid paying room rental charges and other unnecessary and unexpected seminar expenses.

Audio CD 5: Taking Your Business to the Next Level

How to develop summer camps and other specialty programs.
Garner exposure through speaking at conferences and seminars.
How to get hired by universities and department stores and what programs to offer.
Why cold calling and mass mailings never work.
How to create spin-off products that will supplement your income.
How to create your own holiday or special event.
How to become a corporate spokesperson.
Why you need a speaker’s video and how to get one made.

You’ll also get handouts, useful links, and other important tools including:

Dos and don’ts for dealing with the media
Publicity and marketing resource guides
News release template guide
Sample business proposal and contract/agreement
Sample news release
Sample photo opportunity release form
Sample photography release form
Sample speaker bio
List of interview topics and article ideas
Links to important media contacts
List of "must-have" books for your company library
Certificate of completion

The cost for the course is just $495.00.
You will receive all five CDs, handouts, and a certificate of completion.

To purchase the home study course, click here.