How to Promote Your Business
Everything You Ever Wanted to Know About Publicity, Promotion and
Building
a Successful Etiquette & Image Business
 A Tele-Seminar Series to Help You Grow Your
Business and Your Income If you're an etiquette
or image consultant and would like to take your business to a higher
level, Jacqueline Whitmore is offering a live, five-week series over
the telephone entitled, "Everything You Ever Wanted to Know About
Publicity, Promotion and Building a Successful Etiquette and Image
Business." Each week, she will share her tips and tools to make more
money, garner more media exposure, and position yourself as a local
and national etiquette and image expert. Monday, Oct. 9, Oct. 16, Oct. 23, Nov. 6, and Nov.
13
7:30pm Eastern, 6:30pm Central, 5:30pm Mountain, 4:30pm Pacific
Tuition: $159.00 per class or $595.00 for five classes To register,
download an enrollment form and
fax back to Jacqueline Whitmore at 561-586-6689.
When you register for all five tele-classes, you’ll receive
handouts, audio downloads,
a certificate of completion, and a
30-minute, private, one-on-one coaching call. All
classes are ninety minutes in length. Can't attend all five
sessions? No problem. All sessions will be recorded and will be
available to replay via telephone and the Internet. During this
intense tele-class series, Jacqueline will teach you the following:
Course 1: You: The Art of Selling Yourself
• What is branding and why is it so important?
• How to design a 12-month marketing plan that will dominate
your competition.
• What’s in a name? Do you need a logo?
• What marketing materials you REALLY need and what you can live
without.
• Why collateral consistency is key.
• How to develop your niche and separate yourself from your
competitors.
• How to become a speaker even if you are extremely shy…timely
topics to talk about and
how to connect with an audience.
• When to speak in your community and how often.
• How to identify your customers and potential customers.
• Why paid advertising hardly works and drains your wallet.
• Why you are your own best business card.
Course 2: Print & E-Marketing Strategies
• How to uncover the hottest etiquette and image
trends.
• Writing a winning news release ? when and where to send it.
• Seven deadly sins of a news release.
• When and where to send a photo opportunity release form.
• How to establish a web presence.
• The truth about online advertising.
• Why your website is your most indispensable marketing tool.
• Top five website mistakes.
• How to develop an effective e-mail marketing campaign.
• The benefits of e-newsletters and blogs.
• Low cost or no cost publicity ideas.
• How to become a columnist for your local newspaper.
• How to capitalize on your personal accomplishments.
• How to tie your area of expertise into the holidays.
Course 3: Essential Elements for Radio &
Television Publicity
• What reporters are really looking for in an
expert.
• How to choose the right media to target and how to
dramatically increase your chances of
getting interviewed.
• How to pitch editors, reporters and producers.
• What to say and do if a producer calls you.
• How to professionally praise or thank a reporter without
looking like you’re trying to win
favor.
• How to develop your media kit and when and where to send it.
• How to create your all-important image…how to dress and behave
on camera to gain trust,
convey expertise and establish
immediate credibility with your audience.
Course 4: How to Make a Profit in the Etiquette &
Image Industry
• Pricing your business for profit: What to
charge and how to get paid what you are worth.
• When to charge an honorarium versus a fee.
• How to determine how much revenue you need to make on a
monthly basis.
• Fee alternative ideas ? what to request when a speaking fee is
not offered.
• How to write professional business proposals that stand out
above the competition and get
you booked.
• Essential elements of a contract/agreement.
• How to avoid the “what do you charge?” trap.
• How to avoid the “hourly wage” syndrome.
• How to design and promote a profitable public seminar.
• The best days and times to conduct a public seminar.
• The benefits of a private seminar versus a public seminar.
• How to avoid paying room rental charges and other unnecessary
and unexpected seminar
expenses.
Course 5: Taking Your Business to the Next Level
• How to develop summer camps and other
specialty programs.
• Garner exposure through speaking at conferences and seminars.
• How to get hired by universities and department stores and
what programs to offer.
• Why cold calling and mass mailings never work.
• How to create spin-off products that will supplement your
income.
• How to create your own holiday or special event.
• How to become a corporate spokesperson.
• Why you need a speaker’s video and how to get one made.
You’ll also get handouts, useful links, and other
important tools including:
• Dos and don’ts for dealing with the media
• Publicity and marketing resource guides
• News release template guides
• Sample pitch letters
• Sample business proposal and contract/agreement
• Sample news release
• Sample photo opportunity release form
• Sample photography release form
• Sample speaker bio
• List of interview topics and article ideas
• Links to important media contacts
• Reputable website design companies
• List of “must-have” books for your company library
• Certificate of completion
• Audio downloads
• 30-minute, private coaching call
To register,
download an enrollment form and
fax back to Jacqueline Whitmore at 561-586-6689. |
